No doubt, the success of a web site is governed by the numbers of visitors to the web site and to the fact that you can also keep them coming back for more. The reason why you should have your visitors coming back for more is that after each visit, it becomes easier to convince them into buying your products and services since with each subsequent visit, they will learn to trust your web site and so you need to follow some simple yet effective methods by which to keep them coming back over and over again.
The simplest means you can use in order to keep visitors coming back to your web site is to start a chat room or a forum or even a shout-box because by doing so, you can provide the visitors with a place where they can express them and to also interact with peers who are also visitors to your web site. When conversations begin to develop in intensity and seriousness, it helps in building a sense of togetherness and thus visitors will make it a point to return over and over again to your web site.
Another useful ploy that you can use in order to keep visitors coming back to your web site is to begin a blog or web log as it is also known as. If you start a blog (online journal), you can keep it updated all the time and have latest information about you and your web site available and thus capitalize on the innate curiosity that is ingrained in us all and thus will keep them glued to your site. The key lies in posting the very latest information and if your information is also credible (a necessity) you will prove your worth to the visitors who won’t thus be able to get enough and thus will become repeat visitors to your web site.
Another useful means that you can employ to get repeat visitors is to conduct polls and carry out surveys that are excellent interaction tools that provide a fast and good means for visitors to express their opinions and thus become more taken up with your web site and by publishing these polls and surveys that pertain to subjects of interest to your visitors, you will keep them interested in your web site and keep them coming back for more.
You could also hold quiz programs, and give them puzzles to solve as well as games to play which can often become quite addictive and along with competitions and a system of awards, keeps customers returning to the web site.
Another trick that you can employ for keeping your customers satisfied with your web site is to constantly update the content which should also be kept updated frequently so that each time the customer returns, he or she will find something new that is of interest and thus promotes the idea of their needing to come back more and more. You can be sure that everybody loves fresh things, while no one likes stale news.